Evidence based communication campaigns are cutting edge prevention technology. The Prevention Partnership, Inc., a leader and pioneer in the field of prevention has incorporated the communication campaign strategy in an effort to maximize environmental impact. The agency holds cultural relevancy and sensitivity as tantamount to effectiveness and thus all materials are designed to reflect the targeted populations. Media format varies from posters and brochures to door hangers, banners, town hall meetings and public service announcement videos online. Social media is infused into the dissemination methodology to promote all campaigns.
YOUTH PEER LEADERSHIP
The Prevention Partnership, Inc. Peer Leadership and Skills Building Program, identified as the State of Illinois ‘Most Promising Prevention Program’ by the Department of Human Services, is delivered to 7th & 8th grade youth in the communities of Austin and North Lawndale in Chicago Illinois.
Since 1987, this Alcohol, Tobacco and Other Drugs (ATOD) and violence prevention program has been offered to schools in the greater Chicago area.
A team of facilitators and prevention specialists from The Prevention Partnership provides training to students in the 5th to 12th grades. This training focuses on communication skills, anger management, violence prevention, and how to say no to drug and alcohol use and other self-defeating behaviors.
Training is also provided for teachers, administrators and other staff, and parents, as requested. Students who complete the training are encouraged to share their leadership skills with their peers and family members, and The Prevention Partnership is actually instrumental in arranging opportunities for youth who have completed the training to work and speak at various community events. This project is mainly funded by the Illinois Department of Human Services, Division of Community Health and Prevention.